Breaking the Farmer Stereotype: An Interactive Ag Worker Display
We created a display for the interior of an exhibit trailer that shows visitors what sort of skills and traits go into modern ag workers. This interactive ag worker display shares interesting information about modern farmers that today’s consumers will be eager to learn about.
The Truth about Farmers
Farming in the United States has changed drastically since the days of farming pioneers with log cabins and horse-drawn plows. Decades have passed since that era of farming. But the unfortunate stereotype of old, undereducated, and dirty farm workers still hangs around today.
That may be the stereotype, but it’s certainly not the truth about farmers. In reality, modern farmers are generally highly educated and capable of using the latest technology to improve the productivity of their animals and land.
To get rid of this stereotype, we need to give consumers a chance to learn what modern ag workers are really like. So, to help the Genesee County Farm Bureau do this, we put together a exhibit element for their mobile exhibit trailer. This interactive display gives visitors a look inside the minds, hearts, and hands of the people behind today’s farming industry.
Looking Inside the Modern Farmer
The exhibit element is a wall-mounted display with life-sized images of modern farmers. By opening panels on the images, visitors can read about the various skills needed to be a farmer today. The panels also share information about the tools agricultural workers of today use on a regular basis. In addition, the signs discuss smart phone and drone use on modern farms. We used sturdy and lightweight materials to make this series of panels. It incorporates colorful images and fresh graphics.
This interactive ag worker display teaches visitors the various character qualities and abilities that modern agriculture requires of farmers. And it helps them realize that farming isn’t how it used to be. Modern farmers have to assume a lot of different roles and learn highly technical skills to successfully contribute to the agricultural industry in the United States.