Macomb County, Michigan is unusual for including both strongly rural and strongly urban areas. To try and bridge the gap between the farms in one half of the county and the Detroit suburbs in the other half, Macomb County Farm Bureau (MCFB) looked for a way to engage consumers who might not immediately be interested in agriculture.

An agriculture exhibit trailer turned out to be the perfect solution. The trailer has space for over half a dozen separate displays about agriculture in Macomb County. What’s more, it’s easy to take anywhere MCFB holds an event. That means the exhibits can go to the consumers, making it easier to reach a wider audience.

Our innovative trailer design uses fold-out panels that protect the trailer’s interior during transit but pop up to give access to the displays when the trailer’s parked. That allowed us to fit a wide variety of exhibits inside, including a 360-degree VR viewing experience, signage about the career opportunities in agriculture, and an interactive display about healthy food choices.

Using this exhibit trailer, MCFB can bring engaging displays to more consumers than ever, sharing facts about agriculture in their region and about the industry as a whole.