Ag literacy groups exist to connect farmers and consumers. But it can be hard to make sure you’re addressing consumers’ top concerns. Farm & Food Care, an ag literacy group from Ontario, Canada, wanted to engage the exact issues consumers are interested in. So they asked us to help them create a way for individual consumers to ask questions for Ontario farmers to answer.
The Ask-A-Farmer booth provides a private place for people to record a video of themselves asking their question(s). They can sit on the bench, facing a stand equipped with a tablet ready to record, while the booth walls block some sound.
We made sure volunteers can easily disassemble and transport the Ask-A-Farmer booth from one event to another. All you need to put it together is a buddy, an allen wrench, and some time. And as a bonus, the booth’s graphics help it look like a barn, just to reinforce the ag theme.
The booth gives Farm & Food Care a direct line to local consumers’ questions. That means they can tweak their programs and materials to make sure they cover the issues that are most important to their unique audience.