Did you know that carrots are the sixth-most popular vegetable in America? And even more impressive, they’re the #2 most popular vegetable worldwide. Our lifelike carrot model helps consumers connect the dots between the vegetable they enjoy and the farm where it grew.
Baby carrots are far and away the most popular way to eat carrots in the U.S. As snackable as baby carrots are, though, they don’t look very similar to the vegetable pulled from the ground. This model gives a cutaway view of the whole carrot, so people can see what they really look like.
The cutaway view shows both the carrot greens and the root below the (artificial) soil. With realistic coloring and lifelike details (like root offshoots), the carrot model accurately presents this important vegetable.
The Reason Behind the Display
Why is it important for people to be more familiar with carrots? Well, in the first place, many consumers don’t know much about where their food comes from. Talking about a common vegetable like carrots lets you show consumers a direct connection between them and the farm.
Secondly, carrots are highly nutritious. They’re full of vitamins, and are especially high in vitamin A and carotene. Famously, they’re good for your eyes — they don’t make your vision better, but many of their vitamins contribute towards healthy eyes in general. So why not encourage people to learn more about carrots and add them to their meals?
Lastly, carrots aren’t just good for people. They’re also an excellent livestock feed. Farmers used carrots and other root vegetables as winter feed for centuries, before grain was readily available. Cattle can eat the leaves and the roots, which give them good sources of beta-carotene. They often eat carrots rejected for human consumption, reducing food waste. That means carrots can be a good starting point to talk about sustainability practices in agriculture.