Sometimes a simple sign just isn’t enough to catch someone’s eye. That’s why the Missouri Beef Council wanted something fun and colorful to help them spread the word about the beef industry.
It’s smaller than a life-sized beef cow (and it’s flat, unlike cattle), but this cow display is big enough to catch the eye. Through an interactive wheel and lifting panels, the display presents some otherwise unknown facts about cattle and the beef industry in general. Engineered to be lightweight, the disassembling parts of the display make it easy to transport and bring from one ag event to the next.